Unveiled as all-new in 2012, the fourth-generation Avalon was the first vehicle to meet Toyota President Akio Toyoda’s challenge to create cars that spark people’s emotions. Toyota mixed its legendary Quality, Durability and Reliability (QDR) with a strong dose of emotion through fresh new styling, improved performance, and high-tech features. They proved to be winning ingredients as Avalon quickly grabbed the attention of mid-size premium car buyers in segment leading numbers.
Five distinct grades on the V6 models will give customers a wide array of choice (XLE, XLE Plus, XLE Premium, Limited and Touring). Hybrid customers can choose from three separate grades, adding luxury features and technology options as they move up the chain from XLE Plus to XLE Premium and Limited.
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