The Apple Watch will go on sale April 24th, with prices starting at $349 and running to over $10,000 for its top-of-the-line models. Apple Watch Sport, the low-end model housed in aluminum, starts at $349 for the 38mm model and $399 for the 42mm model. The stainless steel Apple Watch will start at $549 for the 38mm model and $599 for the 42mm model, with prices ranging up to $1,049 and $1,099 depending on the band they’re paired with. The 18-karat gold Apple Watch Edition will start at $10,000. Those will only be available in select retail stores.
Apple going on the “Field of Dreams” motto, of build them (regardless of price) and they will come, apparently.
It would seem the expense (of the higher end models) is due mostly to how they are festooned. So, hopefully the “Shells” remain fashionable enough so that replacing the electronic (when upgrades are called for) core won’t make the bands nothing more than “Collector’s Items”.