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Cadillac Super Bowl spot most watched in U.S. history
02-07-2012, 02:30 PM (This post was last modified: 02-07-2012 02:44 PM by carfanatics.)
Post: #1
Cadillac Super Bowl spot most watched in U.S. history
General Motors
Photo credit: Copyright 2012 Zack Genereaux / Car Fanatics Forum
February 7, 2012
By: CF staff

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2013 ATS commercial timing paid off in record-setting broadcast

DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.

Kantar Media’s Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast. With Super Bowl XVLI reaching a record U.S. television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial.

”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”

The Kantar Media analysis showed that spots airing in the hotly contested game’s fourth quarter had higher viewership than those appearing earlier. Cadillac’s spot, called “Green Hell,” aired at 9:37 EST, during the game’s “two-minute warning” official timeout.

The previous record for the largest audience viewing a single commercial was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year. The U.S. telecast of the Super Bowl has achieved record audiences for three years running.

The Cadillac commercial features footage of the upcoming 2013 ATS being tested in Germany, in preparation for its launch this summer into compact sedan category, the world’s most-significant luxury car segment.

Super Bowl Advertising Insights:
Which Super Bowl Ads Scored the Highest Audience?

Based on Kantar Media Audiences’ commercial ratings analysis for last night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating.

Automotive brands accounted for 6 of the top 25 rated ads – Cadillac, Kia, Hyundai, Honda, Fiat & Toyota all scored over a 41 rating. NBC promos also performed well, ranking 3 of the top 9 rated ads.

While the top five rated ads appeared in the 4th quarter of the hotly contested game, the Doritos and E-Trade placements airing in the second quarter actually ranked #10 & 11, respectively.

However, in terms of total commercial all ads placed in the 4th quarter performed better than the program average of the delivery, virtually game.
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Background
Kantar Media Return Path Data (RPD) is based on second/second tuning records passively collected from set top boxes within a managed panel of 100,000 digital households nationally dispersed across the U.S.

Actual second/second tuning is matched with Kantar Media Intelligence ad occurrence information, enabling precise measurement of audience behavior with specific program and commercial content.



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02-07-2012, 09:01 PM
Post: #2
RE: Cadillac Super Bowl spot most watched in U.S. history
I love this commercial with two wheels in the air. It was a high energy ad. ATS looks really good.

_______________
Free Agent auto customer, released by Mercury June 2, 2010
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02-07-2012, 09:29 PM
Post: #3
RE: Cadillac Super Bowl spot most watched in U.S. history
rockon

The LAW is BACK
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02-07-2012, 10:48 PM
Post: #4
RE: Cadillac Super Bowl spot most watched in U.S. history
Where is the blasted LINK???

[Image: 1912630_o.gif]
Dont Make Me Get All AWCC Up In Here...
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02-07-2012, 10:50 PM
Post: #5
RE: Cadillac Super Bowl spot most watched in U.S. history
I so looking forward to the coming V model on this one...

[Image: 1912630_o.gif]
Dont Make Me Get All AWCC Up In Here...
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