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Ford content with grabbing profits, not sales crown with all-new Ford Fusion
01-24-2012, 07:42 AM
Post: #1
Ford content with grabbing profits, not sales crown with all-new Ford Fusion
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January 24, 2012
By: CF staff

[Image: 6663636845_ff5f9f79c4_b.jpg]
Ford Motor Co. (F) Chief Executive Officer Alan Mulally has suggested that his stylish new Fusion sedan is seeking sales supremacy over Toyota Motor Corp. (7203)’s Camry. That’s not exactly what the boss wants, executives said.
Ford can’t make enough Fusions to outsell the Camry, the top car in the U.S. for the past decade, according to researcher IHS Automotive. Instead, with Fusion, Mulally is aiming for a balance between commanding top dollar for each car and selling a lot more of them.
“Between price and volume, we’ll sort out the right mix,” Jim Farley, Ford’s global marketing chief, said in an interview. “I don’t think we’re very enamored with being No. 1 just to be No. 1. We’re much more enamored with getting the right price point and the right kind of people to buy the car.”

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01-24-2012, 08:11 AM
Post: #2
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
Sounds like they're making excuses for not being able to beat the Camry and are covering up in advance that the Fusion may not deliver all that has been promised.

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01-24-2012, 08:15 AM (This post was last modified: 01-24-2012 08:18 AM by Wings4Life.)
Post: #3
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
So 250 K per year at a higher profit than 300 K without.
Brilliant.
After already beating everyone in quality, the new Fusion now takes it to the next level in style, driving dynames and fuel economy.

Besides, moving upscale a bit more and adding mega content and exclusive features, only means that the price will go up as well.

Smart move.
Let everyone else de-content in price and sell more.

Ford has the better plan.

And Honda and Toyota don't sell large and mid sized cars, only one or the other. So sales matter in TOTAL in this segment.

========
If I understand this correctly, the vastly improved 2015 Mustang now weighs only 200 pounds less than the Camaro.

-The 'Burg
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01-24-2012, 11:39 AM
Post: #4
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
There are two sides to this. One is what Poodles said, which could bare some truth and what Wings is saying. I personally don't care for sales crowns as long as profits are being made and is selling in respectable numbers.

I love pussy, I love biatches, dude I should be runnin' PETA.
I am a follower of the Kobe System.
[Image: rotarykingsig.jpg]
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01-24-2012, 11:59 AM
Post: #5
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
I don't care what they aim for, this car is hot and if it has a respectable V6 for a decent price I will be having one.

2004 Mazda 6 S
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01-24-2012, 12:07 PM
Post: #6
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
Having the best selling car isn't always a good thing.

I'll take this over the Camry any day. Besides, the Fusion did really well last year as is. Crushed the Malibu by 50k.

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01-24-2012, 01:49 PM
Post: #7
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
Like every statement offered by any auto executive, you can take a multiple of ways.

You can look at it as a cop out that Ford won't be able to meet an expectation of sales number supremacy.

Or, you can view it as a truly intelligent way of appropriately addressing the marketplace.

Since Alan Mullaly has done little wrong since taking the helm at Ford, I will gladly latch onto the latter opinion.

If I were to buy a new Fusion, as a consumer all I would care about is "am I driving one of the best midsize sedans offered?". That is a resounding "Yes".

[Image: leng.jpg]

They call me Ford-O Baggins.

Must have the PRECIOUS!!!!!
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01-24-2012, 02:15 PM
Post: #8
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.

========
If I understand this correctly, the vastly improved 2015 Mustang now weighs only 200 pounds less than the Camaro.

-The 'Burg
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01-24-2012, 02:27 PM
Post: #9
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
McLovin;173351 Wrote:Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.

rant Why do you do this to me? rant

[Image: burgsig2-1.jpg]
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01-24-2012, 02:38 PM
Post: #10
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

2004 Mazda 6 S
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01-24-2012, 02:39 PM
Post: #11
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
Tonavi;173207 Wrote:Sounds like they're making excuses for not being able to beat the Camry and are covering up in advance that the Fusion may not deliver all that has been promised.
Damn right....
And Camry outsold the Fusion by 100K last year, if you dont count the fleet sales.
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01-24-2012, 02:44 PM
Post: #12
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
RedChocobo;173357 Wrote:If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

With a mid engine layout and a reverse hybrid system that uses electric motors to create gasoline for the engine to run on.
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01-24-2012, 02:45 PM
Post: #13
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
atvman;173363 Wrote:
RedChocobo;173357 Wrote:If I make the rumors myself and then tell myself they are true does that count?

If so, the Taurus will be RWD.

With a mid engine layout and a reverse hybrid system that uses electric motors to create gasoline for the engine to run on.

Ha! Take that terrorists!

2004 Mazda 6 S
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01-24-2012, 04:21 PM
Post: #14
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
rofl good one ATV

The LAW is BACK
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01-24-2012, 04:40 PM
Post: #15
RE: Ford content with grabbing profits, not sales crown with all-new Ford Fusion
McLovin;173351 Wrote:Just heard some great rumors about the next Taurus, but as usual, I can't say anything. Sorry. Way too early anyway.

But, in the event you hear some cool rumors out there in internet land….there is a good chance it is true.

Very exciting.
drool Why must you be so mean??? rant
Are you sure you can't say anything? Not even some clues so I can try and find it on my own lol?

1997 Ford Taurus GL 197K miles and counting
RIP Ford Panther Platform: 1978-2011
[Image: taurusshosig1.jpg]
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